In Pursuit of Creativity
Marketing graduate creating insight-driven advertising through strategy photography, and design.
Vans
Challenge - Reinforce Vans as a brand for people who pursue self-expression through their craft.
Insight - Behind every finished trick or performance are countless hours of practice, mistakes, and persistence.
Big Idea - Celebrate the work behind self-expression. The process is just as meaningful as the result.
Execution - A campaign featuring skateboarders highlighting the early attempts and experiences that shape their creative identities.
7-Up
Challenge - Give 7UP a stronger identity in a crowded soda market dominated by louder, more recognizable brands.
Insight - Life already demands enough of our attention. Sometimes people just want to enjoy something simple without any added pressure.
Big Idea - Position 7UP as the easygoing soda that doesn't ask anything of you. Enjoy the moment without making it more complicated.
Execution - “Ease Up with 7UP.” A campaign using understated humor and unexpected situations to celebrate life's simpler pleasures. You can't buy peace of mind, but you can buy 7UP.
Mr. Bubble
Challenge - Reintroduce Mr. Bubble as more than a bubble bath product. Give parents a reason to associate the brand with childhood imagination and play.
Insight - To an adult, a bathtub is just a bathtub. To a child, it can become an ocean, a pirate ship, or an entirely different world.
Big Idea - Celebrate the imagination that transforms an ordinary bath into an extraordinary adventure.
Execution - Combine real-life photography with an oil-painted imaginary world. The contrast between the real child and the painted surroundings brings the child's imagination to life, with Mr. Bubble making bath time part of the adventure.
Sensodyne
Challenge toothpaste shelves are excessively overcrowded with products.
Insight toothpaste brands fill the shelves on purpose to block put competitors.
Big Idea one solution among a hundred distractions.
Execution show satire of excessive toothpaste brands with Sensodyne as obvious choice.
About Me
I am a Marketing Management graduate from Baruch College with a passion for advertising, consumer psychology, and visual storytelling. My work combines strategic thinking with original photography, painting, and design to create campaigns rooted in genuine consumer insight. Every project in this portfolio was conceived, photographed, illustrated, or produced by me from concept through execution.
Beyond advertising, I study painting, photography, Chinese, computer science, and psychology. These interests continually shape the way I approach creative problems, helping me connect ideas across disciplines and develop campaigns that feel both thoughtful and original.
Behind the Campaigns
